Every business manager is aware of the importance of the demand for the goods and services it offers. Billions of dollars are invested in advertising to grow demand. Recently several companies have made public relations mistakes that have diminished the demand for their goods and services. More

The March reports are in. The economy continues to grow. Unemployment continues to decline which has resulted in wage increases. More

Have you ever purchased an item and thought, “Wow! That is a great deal. I would have been willing to pay twice that amount…or…”I wonder if I paid too much for this item. I certainly would not have paid any more for it!” In the first case, you have a large consumer surplus. More

I, along with over 40 million other Americans love March Madness. For our international readers, March Madness lasts three weeks, stretching from March 14th to April 3rd, when the best 68 men’s college basketball teams vie for the national championship. (I would bet that virtually every American knows what March Madness is!) The tournament is put on by the National Collegiate Athletic Association (NCAA). Let’s analyze March Madness’s supply and demand. More